3 Facebook Ad Types You Need to Try...

January 22, 2019

 

So before we get started, why should you advertise your business on Facebook? Well quite simply:

  • Facebook has more than 2 billion daily active users; an audience size that most businesses simply cannot afford to miss out on.
  • People spend an average of 35 minutes on Facebook every day; yes, EVERY day. So as the saying goes, 'fish where the fish are'.
  • 93% of Marketers use Facebook advertising regularly; and let's just say that there's clearly a reason for that...
But with so many businesses doing it, and the fight for space in your customers' news feeds as fierce as ever, what ad types should you be using? And how can these benefit your business? Well to help you see the wood through the tress, here are our 3 top Facebook ad types right now:
 
1) Lead Generation Ads | In 2019, actually speaking to your customers is harder than ever. But what if you could get them to voluntarily share their name, email address, phone number and other key contact information with your business? This would be a great opportunity to build more of a relationship with them, right? Well facebook lead generation adverts give you the chance to do just that. Simply create a compelling advert that they will want to find out more about, and in return they will give you their personal contact details. Winner winner...
2) Messages Ads | Another great option if you're looking to speak to your customers directly, is to try Facebook's 'Messages Ads'. These adverts send the user straight to your messenger inbox to start a conversation with you. And if that's not enough, you can also make their lives even easier by curating a set of replies that they might want to use in response to your advert, so they don't even have to type anything. Talk about convenience... 
 
3) Video, Video, Video | Now this isn't an ad type per say, but whatever advert you do decide to use to reach your audience on Facebook, please consider using video as the content for it. Now we're not asking every small business out there to create amazing, cinematic content for their ads, or become an expert with fancy 'movie making' software. This can be as simple as using some of your existing images, along with Facebook's easy to use video creator to make simple yet effective videos that will help you generate a better click through rate on your adverts. 
 
 
Thank you for reading, and if you have any questions at all regarding advertising your business on Facebook, then please do get in touch; darren@chaptermarketing.co.uk.
 
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